Outbound Sales Call Script

How To Master Outbound Sales Call Script With Examples

Outbound calls or known as “cold calls” are a necessity for any sales team.
Cold calls are well known for having specific paths that the telemarketer should follow and these paths are all written down in the script.
Outbound sales call scripts are a basic structure for a new salesperson, the more you make outbound calls or cold calls the less you rely on that script overtime.

However, there are situations where it is absolutely important to have basic scripts for the salespeople in the sales team to follow.

You should keep in mind that your script as a salesperson and what you say on the call is only one piece of the whole puzzle. Knowing when to call, which part of the script you should say first is as important as memorizing the whole script.

In this article, we will give you examples of outbound call script that you can provide for your team, so they can master their calls and help you increase the sales and gain new clients and customers.
These examples are designed to help you and your sales team to open up a conversation with your customers naturally.

It is okay if some of the scripts include more than one path or way so that your salesperson can follow depending on the prospect’s answers.

Outbound Sales Call Script

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Cold Call Sales Script #1: Tease Solutions, Schedule Demo

The following script is a standard script for salespeople in companies to intro their solution to the customers and schedule a demo appointment.

Usually, this script uses a normal approach that many sales tea use for scheduling demos and benign forming and maintaining their relationship with the customers.

Take a look at the following example:

Sales Person: “Hello (Customer’s Name), this is (SalePerson’s Name) from (Name Of The Company), how are you?
Our copay is working on some solutions that will help you to improve your workflow, you can recruit and train more members for your marketing team, If you want to know more about a specific topic, I will gladly help you”

Customer: “Yes”

SalesPerson: “There are two different ways that companies can work with us. We can help you to find new marketing talent for a percentage of the base salary, or we can help you to train new members of your marketing team without online virtual digital marketing training programs. These programs teach your new team members the ins and outs of digital marketing and allow your teams to define the channels they study. Which of these you would like to hear more about?”

The Customer will choose which program he would like to hear more about and which one interested him more.

Salesperson: “Okay, great, before we move on I would like to ask you a few questions., is that alright?”

Customer: Yes, Sure

SalesPerson: “I will tell you a bit more and afterward we can schedule an appointment before ending the call today, so we can go over our solution in more detail. Does that Sounds good?”

After your customer answering that, you begin to tease all the products and give your customer a general overview, making it a little more specif for the product that interests them making them excited about the next call.

Cold Call Sales Script #2: Quick Demo Schedule

In this example, this outbound call script has one goal only, and it is quickly scheduling a demo with the customer in a professional and straightforward way.

These kind f scripts indicate that you are respecting your customer’s valuable time, that is the reason why you are asking to reserve s place on their schedule, as well as giving them a short teaser about t the products or the service.

Take a look at the following example:

SalesPerson: “ Hello, (Customer’s Name). My Name is (Salesperson’s Name), with (Company’s Name). I am calling you today so I can get some time on your calendar.
I can’t help but notice that you are hiring 10 new salespersons this quarter, while some of your competitors with the help of ……… are going to have a sales development consultant so they can have more secure conversations and book more meetings.
We can fix a quick schedule so you can learn more about your current channels and goals that you have for your sales team.

What about having a meeting on (Date, Time )


Impromptu Demo Opener

Cold Call Sales Script #3: Impromptu Demo Opener

This kind of outbound sales call script is made for getting a decision-maker on the phone without the need to have to schedule another call later on the day.

In this script, you start by ensuring that you appreciate their valuable time and you won’t take a lot from their time.

Take a look at the following example:

Salesperson: “Hi ____, SalesPerson Name here from Company’s Name. Did I catch you at an OK time?

Customer: (Yes)

SalesPerson: Ok great. I’m sure you’re busy and I want to respect your time so I’ll be brief.
The reason for my call is that we just saved [Your Competitor] an additional $XX,XXX in shipping costs last quarter.

I thought it was important enough to let you know how we were able to do that and see if we were a good fit to help you do the same.

Depending on what you’re currently doing, I don’t know if you’ll have a need for our services.
But if you have some time, I’d like to talk for a few minutes to see if we could help. Do you have just a few minutes to talk right now if I stick to a brief timetable?

Voicemail Script

Cold Call Sales Script #4: Voicemail Script

Being an outbound caller you might face voicemail than real people talking to you n the phone.
You should be prepared for that situation as it will happen a lot, having a prepared voicemail script is great so you can move on with your next call, giving your customer a chance to call you back.

In your voicemail script, you should say a simple outline that will help you a customer who you are and why you are calling, and why they should call you back.

Take a look at the following example:

“Hello Customer’s name, This is Salesperson’s name, With Company’s name.
I am calling you today as I have an idea that will and can help your company to improve its process of recruiting new employees for your marketing department.
If you have the time, we can have a quick conversation find out more about this process, you can reach me on this number: XXX-XXX-XXX
Thank you.”